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UMD Movies Increase Tenfold In Japan

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Tuesday, 05 September 2006

Sales of UMD movies released by Warner Home Video in Japan have increased by a factor of 10 after the company slashed prices for the UMD movie titles.

Warner Home Videos originally cut the prices of titles from its portfolio to just 980 yen (c.$8.30 USD / £4.40 GBP) stating the price drop would be in effect for a limited period.  However last month the move was made permanent and healthy sales have continued. [Source]

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