SCEA (Sony Computer Entertainment) look set to be on track to deliver its target of 6 million units of the popular PSP (PlayStation Portable) handheld device by the end of the year.

In an October interview with Reuters, SCEA American President and Chief Executive Kaz Hirai revealed the company's aim to sell a further 2.5 - 3 million PSPs by the end of the holiday season.

As the news article archive of this site clearly shows, despite some scepticism, the Sony PSP and its proprietary UMD (Universal Media Disc) format have grown from strength to strength in sales figures, both in the US and the other markets it has been introduced in.

Sony's ambitious target was strengthened by the recent news that the PSP was beating rival device the Nintendo DS in Amazon.com's Top Sellers list for computers and video games.  Overall Sony’s PSP Value Pack ranks third, with the closest DS appearance in at nine.

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