Sony have started a Portable TV show rental service, currently exclusively for Japanese PSP owners. 

Under the new scheme, PSP owners are able to download episodes of popular TV shows from the Sony Communication Network, as well as other video content, directly onto a Memory Stick.

The "rental" aspect of the service comes in to play, as the videos, costing between $1 - $3 each, expire after a set amount of time.

Plans to distribute the service into other areas of the world are being kept as pure speculation, perhaps favourably so for the UMD format.

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