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Sony has been forced to come clean after being called out as behind a viral marketing site disguised as a PSP blog. The blog, Alliwantforxmasisapsp.com was supposedly setup by Charlie and friend Jeremy who had a wish to be given a PSP for Christmas.
The site offered printable "adverts" in the form of greeting cards and printable T-Shirt iron on transfers. An
Internet forum posted a thread regarding the quality of design on the
site, in addition to the similarity in quality of execution to the
offerings of Sony themselves, and paved the way for the Internet
community to discover the truth. Eagle-eyed visitors
soon found out that Sony was behind the site, as WHOIS data held for
the domain clumsily revealed the registrants were US based marketing
firm Zipatoni who prominently list Sony PlayStation as a client within
its portfolio. Sony has now publicly "come out" on the viral marketing site, with the following statement. "Busted.
Nailed. Snagged. As many of you have figured out (maybe our speech was
a little too funky fresh???), Peter isn't a real hip-hop maven and this
site was actually developed by Sony. Guess we were trying to be just a
little too clever. From this point forward, we will just stick to
making cool products, and use this site to give you nothing but the
facts on the PSP."
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UMD News 
