UMD Video Sales Beat DVD in Half Million Race
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Saturday, 03 September 2005 |
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Despite much publicised scepticism, it appears that US sales of movies in the currently PSP native UMD Video format have hit the 500,000 mark, and in a much shorter timeframe managed by its DVD counterpart when it was released in 1997. While I doubt anyone is slating the UMD as a successor, or even an alternative film medium in the domestic market and as such it may be unwise to compare the two by distribution figures, it is still impressive reading. With the recent release in Europe, this figure, along with public opinion, is set to swell and it may not take such a long time to hit the magic one million mark. An indicative figure of unique user yield would be useful to take such news in relative context. Have half a million users each purchased one disc in order to test out the much famed UMD video feature of the their latest prized possession? Or, does the average number of discs per user make those sales figures look less impressive when expressed as numbers of users who have purchased UMD video separately from those acquired in Spider Man 2 early bird packs?
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